BENETTON Perfume and BENETTON Cologne
In 1955, Luciano Benetton, the eldest of four children, was a 20 year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. Half a century later and Benetton is a giant in the world fashion and fragrance. Today Benetton is renowned for its international style that combines colour, energy and practicality to offer a complete everyday look for both work and playtime. Benetton's line of fragrances are a stunning reflection of this ethos: intensely fresh and developed around crackling and explosive harmonies to feel at ease anytime, anywhere.
